Welcome to EduSmile Kids – an educational product & toy store in South Africa that specialises in educational toys and games. Prominent psychologist Abraham Maslow stated many, many years ago that almost all creativity involves purposeful play. O. Fred Donaldson (author and play researcher) meanwhile stated that “children learn as they play. Most importantly, in play children learn how to learn.” At EduSmile Kids, our goal is simple. We want to help children learn and grow through the art of play.
In our online shop, you will find a wide range of products for every age and stage. From toys and games designed especially for babies and toddlers, all the way to toys that help develop motor skills and other essential early development skills, we have something for every child.
EduSmile Kids is owned by Natashia Weideman, an Edu-Play specialist. Based in the Eastern Cape, Natashia brings her experience and expertise into a carefully chosen collection of toys, games, books and tools made especially for kids. Our range is ideal for special needs children seeking stimulation, as well as those in need of additional learning, pretend play and interactive learning.